Many blogs grow randomly. New posts get published, but the larger structure stays unclear. Over time that weakens both user experience and topical authority.
Use categories to define expertise
A good category tells readers what they can expect from your site. For a personal brand like Sudhashu Maurya, categories such as SEO, Travel, and Content Strategy instantly explain the blend of expertise behind the blog.
Think in clusters, not isolated posts
Categories work best when each one contains related articles that reinforce each other. That creates a stronger archive, more internal linking opportunities, and a clearer signal of authority.
Make discovery easier
Well-chosen categories help visitors continue reading. That reduces friction, supports engagement, and gives your content library a more intentional shape.